Should Uber Eats be a separate app from Uber Rides?

Focus on identifying key metrics that would influence the decision to separate Uber Eats from Uber Rides. Consider user engagement metrics, such as daily active users and session length, for both services. Analyze the potential impact on customer acquisition costs and retention rates if they were to operate as separate entities. Additionally, evaluate the operational efficiencies and brand implications of maintaining a unified versus separate app experience. Be prepared to discuss how these metrics align with overall business goals and user experience considerations.