You are a Meta PM. Your team is tasked with ensuring no bad ads are displayed on any Meta application. What goals would you set? How would you measure success?

Focus on defining clear, quantifiable goals that align with the overarching mission of maintaining a safe and trustworthy advertising environment on Meta applications. Consider both short-term and long-term objectives, such as reducing the percentage of bad ads displayed, improving user reporting mechanisms, and enhancing the speed of ad review processes. When discussing success metrics, prioritize specific KPIs like the rate of ad approval versus rejection, user satisfaction scores related to ad quality, and the number of user complaints regarding bad ads. Additionally, think about how to track these metrics over time to ensure continuous improvement and adapt your strategies based on data insights.