You're a PM of Meta Payments. Average price per transaction is dropping significantly after launching in India and Southeast Asia. How would you define success and decide whether to continue this?

Focus on identifying key metrics that indicate the overall health and success of the Meta Payments platform in these regions. Start by analyzing the average transaction value and consider factors such as user engagement, transaction volume, and customer acquisition costs. Discuss how these metrics can be segmented by region to understand localized performance. Additionally, think about external factors that may influence transaction prices, like market trends or competitive actions. Finally, outline a decision-making framework that includes both quantitative data and qualitative insights to determine whether to pivot, continue, or scale the initiative.