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You're the PM for Instagram Reels and want to test new advertising formats. What metrics would you track?
- Metrics
- Top-Interview
- Hard
- 20 min
Focus on identifying key performance indicators (KPIs) that directly relate to user engagement and advertising effectiveness on Instagram Reels. Consider metrics such as click-through rates (CTR) for ads, engagement rates (likes, shares, comments), and completion rates of video ads. Additionally, think about how these metrics can be segmented by demographics or ad formats to assess performance variations. Don't forget to include metrics that reflect user retention and overall platform health, such as daily active users (DAUs) and time spent on the app, as these will provide context for the impact of new ad formats.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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