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Imagine you're a PM for Meta. What goals and metrics would you set for Horizon Worlds, a Meta Quest VR game?

Focus on identifying specific goals that align with both user engagement and business objectives for Horizon Worlds. Consider metrics that reflect user retention, active users, and in-game interactions, such as daily active users (DAU), session length, and user-generated content creation. Additionally, think about monetization metrics like average revenue per user (ARPU) and conversion rates for in-game purchases. Be prepared to explain how these metrics can inform product decisions and drive improvements in user experience and engagement over time.

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