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How would you measure the success of Facebook Live?

Focus on identifying key performance indicators (KPIs) that align with Facebook Live's objectives, such as user engagement, retention rates, and content reach. Consider both quantitative metrics, like the number of live viewers, average watch time, and shares, as well as qualitative metrics, such as user feedback and sentiment analysis. Discuss how these metrics can be tracked over time to assess growth and identify trends. Additionally, think about how you would segment the data to analyze performance across different demographics or types of content. Finally, consider how these measurements could inform future product decisions or feature enhancements for Facebook Live.

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