How would you run the first 90 days after taking over Kindle

Problem Statement Description

Product context: Amazon is a commerce, logistics, media, devices, and cloud company; its products include Marketplace, Prime, Prime Video, Alexa devices, ads, fulfillment, and AWS.

You have just taken over as the product leader for Amazon Kindle, spanning the customer reading experience across Kindle devices, mobile apps, content discovery, purchasing, library management, and ongoing engagement. Your task is to explain how you would run your first 90 days in the role, with enough operational clarity that an executive team could understand how you will learn the business, stabilize execution, align teams, and decide what to prioritize.

The Kindle ecosystem serves multiple stakeholders: readers who want convenient access to books and documents, authors and publishers who depend on distribution and monetization, device and app teams responsible for reliable reading experiences, and Amazon teams connected to retail, subscriptions, recommendations, payments, and customer support. The first 90 days should account for current business momentum, customer pain points, technical and operational constraints, and the need to build trust before making major changes.

This is an execution-focused question. The expected scope is not to redesign Kindle or propose a single big bet immediately, but to describe a structured operating approach: how you would diagnose the product and business, establish priorities, create decision-making mechanisms, manage dependencies, and set up the team to deliver measurable outcomes.

The experience should consider:

- How you would learn from customers, data, frontline teams, leadership, and external ecosystem partners in the first weeks

- Which parts of the Kindle workflow you would inspect, such as discovery, purchase, reading, syncing, recommendations, subscriptions, and customer support

- How you would identify current commitments, urgent fires, operational risks, and product quality issues

- How you would align owners across product, engineering, design, content, device, retail, finance, legal, and operations teams

- What sequencing you would use across the first 30, 60, and 90 days, including decision checkpoints

- How you would define go/no-go criteria for continuing, pausing, or changing existing initiatives

- How you would communicate progress, risks, trade-offs, and decisions to Amazon leadership and the broader organization

- How you would balance short-term execution discipline with long-term Kindle growth and customer trust

The goal is to present a practical 90-day operating plan that demonstrates ownership, judgment, customer obsession, and the ability to lead a complex Amazon product area without prematurely jumping to conclusions.