Design a new feature in Safety Toolkit that helps business travelers achieve better outcomes

Problem Statement Description

Product context: Uber is a mobility and delivery platform; its products include rides, Uber Eats, grocery and retail delivery, freight, driver and courier tools, and marketplace pricing.

Uber’s Safety Toolkit is intended to help riders feel protected, informed, and in control during a trip. For business travelers, safety needs can be more complex: they may be riding in unfamiliar cities, late at night, under time pressure, between airports, hotels, offices, and client sites, while also needing to maintain professionalism and comply with employer travel policies.

Design a new feature within the Safety Toolkit that improves outcomes for business travelers using Uber. Focus on the end-to-end rider experience before, during, and immediately after a trip, including the moments when travelers may feel uncertain, exposed, delayed, or unable to easily escalate a concern.

Your scope should be specific enough to define a clear user problem, target segment, and product experience, while still fitting naturally within Uber’s existing marketplace and safety ecosystem. Consider both the individual traveler and the broader business travel context, such as employers, travel managers, and operational constraints across cities and countries.

The experience should consider:

- The distinct needs of business travelers versus everyday personal riders

- Key moments of friction in the travel workflow, such as airport pickup, late-night rides, unfamiliar locations, or schedule-sensitive trips

- How the feature fits into the existing Safety Toolkit without adding unnecessary complexity

- What information, controls, or reassurance the rider may need before and during the trip

- How trust, privacy, and discretion should be handled for work-related travel

- Marketplace implications for drivers, support teams, and local operations

- How the feature could work across different regions, languages, regulations, and safety norms

- How success could be evaluated through rider confidence, incident prevention, trip completion, and business travel adoption

The goal is to propose a product experience that meaningfully improves safety-related outcomes for business travelers while balancing usability, operational feasibility, driver impact, and Uber’s broader priorities around reliability, trust, and marketplace health.